{"title":"\"THE GENERAL\" the Epic 4.3\" trophy hunting swimbait.","description":"\u003cdiv class=\"n6owBd awi2gc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAAIBRAB\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Roboto, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px 0px 16px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\n\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Roboto, Arial, sans-serif; font-size: 16px; font-weight: 600; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003eCommand the Water with The General 4.3\" Realistic Shad\u003c!--TgQPHd|[]--\u003e\u003c\/strong\u003e\u003c!--TgQPHd|[]--\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"n6owBd awi2gc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAAIBRAC\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Roboto, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 12px 0px 16px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003eMeet the new commander of your tackle box. \u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Roboto, Arial, sans-serif; font-size: 16px; font-weight: 600; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003eThe General\u003c!--TgQPHd|[]--\u003e\u003c\/strong\u003e is an ultra-realistic 4.3-inch soft plastic shad bait engineered to fool the most pressured trophy fish.\u003c!--TgQPHd|[]--\u003e\n\u003c\/div\u003e\n\u003cul class=\"KsbFXc U6u95\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Roboto, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 12px 0px 16px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAAIBRAD\" data-complete=\"true\" data-sae=\"\" data-copy-service-computed-style='font-family: \"Google Sans\", Roboto, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px 0px 12px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\n\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Roboto, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Roboto, Arial, sans-serif; font-size: 16px; font-weight: 600; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003eBattle-Tested Realism:\u003c!--TgQPHd|[]--\u003e\u003c\/strong\u003e Features integrated holographic foil inserts and lifelike 3D eyes that flash and mimic real baitfish under any light condition.\u003c!--TgQPHd|[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|[]--\u003e\n\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAAIBRAE\" data-complete=\"true\" data-sae=\"\" data-copy-service-computed-style='font-family: \"Google Sans\", Roboto, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px 0px 12px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\n\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Roboto, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Roboto, Arial, sans-serif; font-size: 16px; font-weight: 600; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003eSignature Tail Action:\u003c!--TgQPHd|[]--\u003e\u003c\/strong\u003e Designed for maximum displacement, the tail delivers a hard-thumping, high-frequency kick at a medium retrieval speed.\u003c!--TgQPHd|[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|[]--\u003e\n\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAAIBRAF\" data-complete=\"true\" data-sae=\"\" data-copy-service-computed-style='font-family: \"Google Sans\", Roboto, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px 0px 12px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\n\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Roboto, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Roboto, Arial, sans-serif; font-size: 16px; font-weight: 600; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003ePerfect Profile:\u003c!--TgQPHd|[]--\u003e\u003c\/strong\u003e The 4.3\" length matches the hatch perfectly for bass, walleye, and saltwater predators alike.\u003c!--TgQPHd|[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|[]--\u003e\n\u003c\/li\u003e\n\u003c!--TgQPHd|[]--\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"n6owBd awi2gc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAAIBRAG\" data-complete=\"true\" aria-owns=\"action-menu-parent-container\" data-copy-service-computed-style='font-family: \"Google Sans\", Roboto, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 12px 0px 16px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003eRig it on a jig head, belly-weighted hook, or an unweighted setup, and let \u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Roboto, Arial, sans-serif; font-size: 16px; font-weight: 600; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003eThe General\u003c!--TgQPHd|[]--\u003e\u003c\/strong\u003e lead your next fishing campaign.\u003c\/div\u003e","products":[{"product_id":"the-general-4-3-epic-slay-bait-2-hook-recesses-variety-pack","title":"\"THE GENERAL\" 4.3\" EPIC SLAY BAIT 2 hook recesses. Variety pack!!","description":"\u003cp\u003eOne Variety pack available 3 HYRUE 3 MOLTEN CRAW\u003c\/p\u003e","brand":"Extreme Strike Mafia Lures","offers":[{"title":"Default Title","offer_id":47835776909477,"sku":null,"price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/2797\/0213\/files\/rn-image_picker_lib_temp_eb8a54b7-fd07-4d45-9920-fbbab78f2767.jpg?v=1779061053"},{"product_id":"1","title":"The General 4.3\" SOLAR ECLIPSE BURN Hypershift","description":"\u003cp dir=\"ltr\"\u003e\u003cb\u003eSeries:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eChemical Chaos\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cb\u003eMaterial:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003ePremium-grade, high-quality optical compounds\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eDescription\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eThe\u003cspan\u003e \u003cb\u003eSOLAR ECLIPSE\u003c\/b\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003ehyper shift lure is the ultimate fusion of volatile energy and fluid motion, designed to trigger aggressive, instinctual strikes. As part of the\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eChemical Chaos\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eseries, this color profile mimics the erratic, shimmering shift of superheated ionized gas moving through an eclipsed sun!! \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eAt rest, the lure displays a deep, mysterious base of cosmic violet and toxic ultraviolet. However, the moment it hits the water and catches the light, the premium hyper-shift compounds activate. With every twitch, roll, and retrieval angle, the color violently transitions through a spectrum of electric COLORS!!\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eQty 6 baits per bag. \u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cbr\u003e\u003c\/h3\u003e","brand":"Extreme Strike Mafia Lures","offers":[{"title":"Default Title","offer_id":47850261348517,"sku":null,"price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/2797\/0213\/files\/rn-image_picker_lib_temp_d3333504-eadd-475a-9b0f-ccc17d648ddc.jpg?v=1779487495"},{"product_id":"chemical-chaos-toxic-oil-spill-4-3-the-general-swim-bait","title":"Chemical chaos Toxic oil spill 4.3\" THE GENERAL swim bait","description":"\u003cp dir=\"ltr\"\u003eThat video really shows off what this powder can do. When you rotate it in the light, you can see that the \u003cb\u003eToxic Oil Spill\u003c\/b\u003e has an entirely different personality than the standard Oil Slick. It leans heavily into those toxic, irradiated undertones.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eHere is a product profile tailored specifically for \u003cb\u003eToxic Oil Spill\u003c\/b\u003e from the Chaos Chemical Series:\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\n\u003cb\u003eColor Profile: Toxic Oil Spill\u003c\/b\u003e (Chaos Chemical Series)\u003c\/h2\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cb\u003eThe Visual Breakdown\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cb\u003eThe Base:\u003c\/b\u003e A smoke-tinted translucent core that remains incredibly clear near the tail and belly, allowing natural water light to pass right through the profile.\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cb\u003eThe Hypershift Effect:\u003c\/b\u003e This pigment reacts instantly to movement. In direct overhead light, it kicks off a bright, aggressive \u003cb\u003eradioactive chartreuse and sulfur-gold flake\u003c\/b\u003e along the back. The moment the bait flexes, rolls, or catches a side angle, it completely transforms into a metallic \u003cb\u003epoison-ivy green and industrial teal oil sheen\u003c\/b\u003e.\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cb\u003eThe Hardware:\u003c\/b\u003e Fitted with ultra-premium 3D holographic eyes that shift from a fiery amber-red to neon green, giving predatory fish a stark, aggressive strike point to lock onto.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003cblockquote\u003e\n\u003cp dir=\"ltr\"\u003e\u003cb\u003e\"Hazardous by design.\"\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eA standout addition to our \u003cb\u003eChaos Chemical Series\u003c\/b\u003e, \u003cb\u003eToxic Oil Spill\u003c\/b\u003e brings high-voltage iridescence to a classic baitfish profile. Built with a hyper-reactive color-shifting powder suspended in a smoky, translucent body, this bait looks alive the second it hits the water.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eWatch it transition seamlessly from a bright, glowing sulfur-gold to a deep, toxic emerald and oil-slick teal as it swims. The clear tail structure captures ambient light, creating an unforgettable silhouette in stained water, heavy cover, or deep ledges. If you're looking to trigger violent reaction strikes from fish that have seen it all, this is your new weapon.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cb\u003eQuick Specs for the Listing\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cb\u003eSeries:\u003c\/b\u003e Chaos Chemical Series (Hypershift)\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cb\u003eProfile:\u003c\/b\u003e The General 4.3\" Wedge-Tail Swimbait\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cb\u003eBase:\u003c\/b\u003e Smoked Translucent\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cb\u003ePrimary Tones:\u003c\/b\u003e Sulfur Gold \/ Radioactive Chartreuse \/ Poison Green \/ Industrial Teal\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Extreme Strike Mafia Lures","offers":[{"title":"Default Title","offer_id":47859749879973,"sku":null,"price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/2797\/0213\/files\/rn-image_picker_lib_temp_fc22cf7b-e948-4b8b-9738-7873d2511f59.jpg?v=1779911265"},{"product_id":"chemical-chaos-plasma-storm-4-3-the-general-swimbait","title":"Chemical chaos PLASMA STORM  4.3\" THE GENERAL Swimbait","description":"\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\n\u003cb\u003eColor Profile: Plasma Storm\u003c\/b\u003e (Chaos Chemical Series)\u003c\/h2\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cb\u003eThe Visual Breakdown\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cb\u003eThe Base:\u003c\/b\u003e A dark, smoky midnight core infused with ultra-fine, highly reflective blue and purple micro-glitter.\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cb\u003eThe Hypershift Effect:\u003c\/b\u003e This bait is all about dark iridescence. In standard lighting or deep water, it looks like a rich, shadowed \u003cb\u003eelectric violet and deep indigo\u003c\/b\u003e baitfish profile. The moment it catches a direct flash of light or flips on the roll, it ignites with a sleek, metallic \u003cb\u003ecobalt blue and teal ice sheen\u003c\/b\u003e along the scales.\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cb\u003eThe Hardware:\u003c\/b\u003e Finished with high-clarity \u003cb\u003e3D holographic eyes\u003c\/b\u003e that flash between a deep, clean blue and a pale green ring, mimicking the natural eye of a stressed or fleeing \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cblockquote\u003e\n\u003cp dir=\"ltr\"\u003e\u003cb\u003e\"Silent. Electric. Deadly.\"\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe newest addition to our \u003cb\u003eChaos Chemical Series\u003c\/b\u003e, \u003cb\u003ePlasma Storm\u003c\/b\u003e is engineered for conditions where you need a dark profile with a high-tech edge.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eBuilt on a dense, smoky midnight base, this bait features a dual-action shift that commands attention without overpowering the fish. On a steady retrieve, it throws off a deep, metallic purple and indigo shadow. But when it twitches, darts, or rolls, it unleashes a high-energy flash of electric cobalt blue. Packed with micro-glitter to mimic the organic sparkle of natural slime coats, \u003cb\u003ePlasma Storm\u003c\/b\u003e is your go-to weapon for clear water, overcast skies, or pulling giants out of deeper structure.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cb\u003eQuick Specs for the Listing\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cb\u003eSeries:\u003c\/b\u003e Chaos Chemical Series (Hypershift)\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cb\u003eProfile:\u003c\/b\u003e The General 4.3\" Wedge-Tail Swimbait\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cb\u003eBase:\u003c\/b\u003e Dark Midnight Smoke Translucent\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cb\u003ePrimary Tones:\u003c\/b\u003e Electric Cobalt \/ Deep Indigo \/ Metallic Violet \/ Teal Ice\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Extreme Strike Mafia Lures","offers":[{"title":"Default Title","offer_id":47859784745125,"sku":null,"price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/2797\/0213\/files\/rn-image_picker_lib_temp_6706f8ad-00ec-424f-8d3b-302f717107d4.jpg?v=1783689377"},{"product_id":"the-general-4-3-swimbait-morning-dawn","title":"THE GENERAL 4.3 \" SWIMBAIT  MORNING DAWN","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e Ultimate Realism. Unmatched Action.\u003c\/p\u003e\n\u003cp\u003eTake your swimbait game to a completely different level. These 4.3\" handcrafted soft plastic swimbaits are engineered to mimic the exact profile and panicked secondary movement of live baitfish. Molded with precision-grade plastisol, they offer the perfect balance of durability and ultra-pliant flexibility, allowing the boot tail to kick violently even at the slowest retrieval speeds.\u003c\/p\u003e\n\u003cp\u003e​What truly sets these apart is the complex, dynamic finish. Infused with a high-end, non-mica clear pearl and hypershift shift pigments, the body catches and refracts light across the spectrum, shifting seamlessly as it rolls through the water column. Finished with ultra-reflective, oversized pink holographic eyes, this bait gives predators a clear, irresistible strike target. Whether you're burning it over flats, slow-rolling it deep, or throwing it on an A-rig, this swimbait looks alive from the second it hits the water.\u003c\/p\u003e\n\u003cp\u003e​Length: 4.3 inches\u003c\/p\u003e\n\u003cp\u003e​Profile: Anatomical baitfish with molded scale and fin detailing\u003c\/p\u003e\n\u003cp\u003e​Key Features: Hypershift color-shifting pigment, custom clear pearl base, high-visibility holographic eyes\u003c\/p\u003e\n\u003cp\u003e​Target Species: Bass, Stripers, and oversized Crappie\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Extreme Strike Mafia Lures","offers":[{"title":"Default Title","offer_id":47918600356005,"sku":null,"price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/2797\/0213\/files\/rn-image_picker_lib_temp_77e94e8f-794c-46ab-99ea-8881367fb89c.jpg?v=1781526876"},{"product_id":"the-general-4-3-swimbait-tropicana","title":"THE GENERAL 4.3 SWIMBAIT Tropicana","description":"\u003cp\u003eCommand the Water with The General 4.3\" Realistic Shad\u003c\/p\u003e\n\u003cp\u003eMeet the new commander of your tackle box. The General is an ultra-realistic 4.3-inch soft plastic shad bait engineered to fool the most pressured trophy fish.\u003c\/p\u003e\n\u003cp\u003eBattle-Tested Realism: Features integrated holographic foil inserts and lifelike 3D eyes that flash and mimic real baitfish under any light condition.\u003c\/p\u003e\n\u003cp\u003eSignature Tail Action: Designed for maximum displacement, the tail delivers a hard-thumping, high-frequency kick at a medium retrieval speed.\u003c\/p\u003e\n\u003cp\u003ePerfect Profile: The 4.3\" length matches the hatch perfectly for bass, walleye, and saltwater predators alike.\u003c\/p\u003e\n\u003cp\u003eRig it on a jig head, belly-weighted hook, or an unweighted setup, and let The General lead your next fishing campaign.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eQty 6 to a pack. \u003c\/p\u003e\n\u003cp\u003eColor tropicana\u003c\/p\u003e","brand":"Extreme Strike Mafia Lures","offers":[{"title":"Default Title","offer_id":47999355355301,"sku":null,"price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/2797\/0213\/files\/rn-image_picker_lib_temp_2f65c47e-45bf-47e5-ae87-50532efe9d76.jpg?v=1783687016"},{"product_id":"the-general-4-3-swimbait-arkansas-shiner","title":"The General 4.3 SWIMBAIT ARKANSAS SHINER","description":"\u003cp\u003eCommand the Water with The General 4.3\" Realistic Shad\u003c\/p\u003e\n\u003cp\u003eMeet the new commander of your tackle box. The General is an ultra-realistic 4.3-inch soft plastic shad bait engineered to fool the most pressured trophy fish.\u003c\/p\u003e\n\u003cp\u003eBattle-Tested Realism: Features integrated holographic foil inserts and lifelike 3D eyes that flash and mimic real baitfish under any light condition.\u003c\/p\u003e\n\u003cp\u003eSignature Tail Action: Designed for maximum displacement, the tail delivers a hard-thumping, high-frequency kick at a medium retrieval speed.\u003c\/p\u003e\n\u003cp\u003ePerfect Profile: The 4.3\" length matches the hatch perfectly for bass, walleye, and saltwater predators alike.\u003c\/p\u003e\n\u003cp\u003eRig it on a jig head, belly-weighted hook, or an unweighted setup, and let The General lead your next fishing campaign.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eQty 6 to a pack. \u003c\/p\u003e\n\u003cp\u003eColor. ARKANSAS SHINER \u003c\/p\u003e","brand":"Extreme Strike Mafia Lures","offers":[{"title":"Default Title","offer_id":48081705894053,"sku":null,"price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/2797\/0213\/files\/rn-image_picker_lib_temp_92e9b33a-4bf8-437f-a70d-14d4b08f9c71.jpg?v=1785506776"},{"product_id":"the-general-4-3-swimbait-cosmic-steel","title":"The General 4.3 SWIMBAIT COSMIC STEEL","description":"\u003cp\u003eCommand the Water with The General 4.3\" Realistic Shad\u003c\/p\u003e\n\u003cp\u003eMeet the new commander of your tackle box. The General is an ultra-realistic 4.3-inch soft plastic shad bait engineered to fool the most pressured trophy fish.\u003c\/p\u003e\n\u003cp\u003eBattle-Tested Realism: Features integrated holographic foil inserts and lifelike 3D eyes that flash and mimic real baitfish under any light condition.\u003c\/p\u003e\n\u003cp\u003eSignature Tail Action: Designed for maximum displacement, the tail delivers a hard-thumping, high-frequency kick at a medium retrieval speed.\u003c\/p\u003e\n\u003cp\u003ePerfect Profile: The 4.3\" length matches the hatch perfectly for bass, walleye, and saltwater predators alike.\u003c\/p\u003e\n\u003cp\u003eRig it on a jig head, belly-weighted hook, or an unweighted setup, and let The General lead your next fishing campaign.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eQty 6 to a pack. \u003c\/p\u003e\n\u003cp\u003eColor. cosmic steel\u003c\/p\u003e","brand":"Extreme Strike Mafia Lures","offers":[{"title":"Default Title","offer_id":48085969698981,"sku":null,"price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/2797\/0213\/files\/rn-image_picker_lib_temp_a0e2e920-495a-42e7-bc19-2f799b187f8f.jpg?v=1785715473"},{"product_id":"the-general-4-3-swimbait-bloodmoon-special","title":"THE General 4.3 SWIMBAIT BLOODMOON SPECIAL","description":"\u003cp\u003eCommand the Water with The General 4.3\" Realistic Shad\u003c\/p\u003e\n\u003cp\u003eMeet the new commander of your tackle box. The General is an ultra-realistic 4.3-inch soft plastic shad bait engineered to fool the most pressured trophy fish.\u003c\/p\u003e\n\u003cp\u003eBattle-Tested Realism: Features integrated holographic foil inserts and lifelike 3D eyes that flash and mimic real baitfish under any light condition.\u003c\/p\u003e\n\u003cp\u003eSignature Tail Action: Designed for maximum displacement, the tail delivers a hard-thumping, high-frequency kick at a medium retrieval speed.\u003c\/p\u003e\n\u003cp\u003ePerfect Profile: The 4.3\" length matches the hatch perfectly for bass, walleye, and saltwater predators alike.\u003c\/p\u003e\n\u003cp\u003eRig it on a jig head, belly-weighted hook, or an unweighted setup, and let The General lead your next fishing campaign.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eQty 6 to a pack. \u003c\/p\u003e\n\u003cp\u003eColor. BLOODMOON SPECIAL \u003c\/p\u003e","brand":"Extreme Strike Mafia Lures","offers":[{"title":"Default Title","offer_id":48085971697829,"sku":null,"price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/2797\/0213\/files\/rn-image_picker_lib_temp_cf4b859c-d66d-4a89-8c35-50281831397b.jpg?v=1785715576"},{"product_id":"the-general-4-3-swimbait-copper-salmon","title":"THE General 4.3 SWIMBAIT COPPER SALMON","description":"\u003cp\u003eCommand the Water with The General 4.3\" Realistic Shad\u003c\/p\u003e\n\u003cp\u003eMeet the new commander of your tackle box. The General is an ultra-realistic 4.3-inch soft plastic shad bait engineered to fool the most pressured trophy fish.\u003c\/p\u003e\n\u003cp\u003eBattle-Tested Realism: Features integrated holographic foil inserts and lifelike 3D eyes that flash and mimic real baitfish under any light condition.\u003c\/p\u003e\n\u003cp\u003eSignature Tail Action: Designed for maximum displacement, the tail delivers a hard-thumping, high-frequency kick at a medium retrieval speed.\u003c\/p\u003e\n\u003cp\u003ePerfect Profile: The 4.3\" length matches the hatch perfectly for bass, walleye, and saltwater predators alike.\u003c\/p\u003e\n\u003cp\u003eRig it on a jig head, belly-weighted hook, or an unweighted setup, and let The General lead your next fishing campaign.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eQty 6 to a pack. \u003c\/p\u003e\n\u003cp\u003eColor. COPPER SALMON\u003c\/p\u003e","brand":"Extreme Strike Mafia Lures","offers":[{"title":"Default Title","offer_id":48085972320421,"sku":null,"price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/2797\/0213\/files\/rn-image_picker_lib_temp_33d04c18-b80a-402b-b9d3-35c2acff2e66.jpg?v=1785715652"},{"product_id":"the-general-4-3-swimbait-golden-chaos-1","title":"THE General 4.3 SWIMBAIT GOLDEN CHAOS","description":"\u003cp\u003eCommand the Water with The General 4.3\" Realistic Shad\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eMeet the new commander of your tackle box. The General is an ultra-realistic 4.3-inch soft plastic shad bait engineered to fool the most pressured trophy fish.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eBattle-Tested Realism: Features integrated holographic foil inserts and lifelike 3D eyes that flash and mimic real baitfish under any light condition.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eSignature Tail Action: Designed for maximum displacement, the tail delivers a hard-thumping, high-frequency kick at a medium retrieval speed.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003ePerfect Profile: The 4.3\" length matches the hatch perfectly for bass, walleye, and saltwater predators alike.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eRig it on a jig head, belly-weighted hook, or an unweighted setup, and let The General lead your next fishing campaign.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eQty 6 to a pack. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eColor. GOLDEN CHAOS \u003c\/p\u003e","brand":"Extreme Strike Mafia Lures","offers":[{"title":"Default Title","offer_id":48093094117541,"sku":null,"price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/2797\/0213\/files\/rn-image_picker_lib_temp_4797869e-1166-427c-a146-f4b4322ac275.jpg?v=1785977358"},{"product_id":"the-general-4-3-swimbait-spawning-sunfish","title":"The General 4.3 SWIMBAIT SPAWNING SUNFISH","description":"\u003cp\u003eCommand the Water with The General 4.3\" Realistic Shad\u003c\/p\u003e\n\u003cp\u003eMeet the new commander of your tackle box. The General is an ultra-realistic 4.3-inch soft plastic shad bait engineered to fool the most pressured trophy fish.\u003c\/p\u003e\n\u003cp\u003eBattle-Tested Realism: Features integrated holographic foil inserts and lifelike 3D eyes that flash and mimic real baitfish under any light condition.\u003c\/p\u003e\n\u003cp\u003eSignature Tail Action: Designed for maximum displacement, the tail delivers a hard-thumping, high-frequency kick at a medium retrieval speed.\u003c\/p\u003e\n\u003cp\u003ePerfect Profile: The 4.3\" length matches the hatch perfectly for bass, walleye, and saltwater predators alike.\u003c\/p\u003e\n\u003cp\u003eRig it on a jig head, belly-weighted hook, or an unweighted setup, and let The General lead your next fishing campaign.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eQty 6 to a pack. \u003c\/p\u003e\n\u003cp\u003eColor. Spawning sunfish\u003c\/p\u003e","brand":"Extreme Strike Mafia Lures","offers":[{"title":"Default Title","offer_id":48100789518501,"sku":null,"price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/2797\/0213\/files\/rn-image_picker_lib_temp_d6a2b8b2-2643-4c35-9873-dacea2317732.jpg?v=1786192090"},{"product_id":"the-general-4-3-swimbait-pickle-perch","title":"THE General 4.3 SWIMBAIT PICKLE PERCH","description":"\u003cp\u003eCommand the Water with The General 4.3\" Realistic Shad\u003c\/p\u003e\n\u003cp\u003eMeet the new commander of your tackle box. The General is an ultra-realistic 4.3-inch soft plastic shad bait engineered to fool the most pressured trophy fish.\u003c\/p\u003e\n\u003cp\u003eBattle-Tested Realism: Features integrated holographic foil inserts and lifelike 3D eyes that flash and mimic real baitfish under any light condition.\u003c\/p\u003e\n\u003cp\u003eSignature Tail Action: Designed for maximum displacement, the tail delivers a hard-thumping, high-frequency kick at a medium retrieval speed.\u003c\/p\u003e\n\u003cp\u003ePerfect Profile: The 4.3\" length matches the hatch perfectly for bass, walleye, and saltwater predators alike.\u003c\/p\u003e\n\u003cp\u003eRig it on a jig head, belly-weighted hook, or an unweighted setup, and let The General lead your next fishing campaign.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eQty 6 to a pack. \u003c\/p\u003e\n\u003cp\u003eColor. Pickle perch\u003c\/p\u003e","brand":"Extreme Strike Mafia Lures","offers":[{"title":"Default Title","offer_id":48100789846181,"sku":null,"price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/2797\/0213\/files\/rn-image_picker_lib_temp_f0b5ac12-2936-4df1-a4d5-242fd1e7234c.jpg?v=1786192174"},{"product_id":"the-general-4-3-swimbait-solar-shiner","title":"THE General 4.3 SWIMBAIT SOLAR SHINER","description":"\u003cp\u003eCommand the Water with The General 4.3\" Realistic Shad\u003c\/p\u003e\n\u003cp\u003eMeet the new commander of your tackle box. The General is an ultra-realistic 4.3-inch soft plastic shad bait engineered to fool the most pressured trophy fish.\u003c\/p\u003e\n\u003cp\u003eBattle-Tested Realism: Features integrated holographic foil inserts and lifelike 3D eyes that flash and mimic real baitfish under any light condition.\u003c\/p\u003e\n\u003cp\u003eSignature Tail Action: Designed for maximum displacement, the tail delivers a hard-thumping, high-frequency kick at a medium retrieval speed.\u003c\/p\u003e\n\u003cp\u003ePerfect Profile: The 4.3\" length matches the hatch perfectly for bass, walleye, and saltwater predators alike.\u003c\/p\u003e\n\u003cp\u003eRig it on a jig head, belly-weighted hook, or an unweighted setup, and let The General lead your next fishing campaign.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eQty 6 to a pack. \u003c\/p\u003e\n\u003cp\u003eColor. Solar shiner\u003c\/p\u003e","brand":"Extreme Strike Mafia Lures","offers":[{"title":"Default Title","offer_id":48100790141093,"sku":null,"price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/2797\/0213\/files\/rn-image_picker_lib_temp_7a4f4a67-4165-4a4b-b551-27dd3919138d.jpg?v=1786192274"},{"product_id":"the-general-4-3-swimbait-green-smoke","title":"THE General 4.3 SWIMBAIT GREEN SMOKE","description":"\u003cp\u003eCommand the Water with The General 4.3\" Realistic Shad\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eMeet the new commander of your tackle box. The General is an ultra-realistic 4.3-inch soft plastic shad bait engineered to fool the most pressured trophy fish.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eBattle-Tested Realism: Features integrated holographic foil inserts and lifelike 3D eyes that flash and mimic real baitfish under any light condition.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eSignature Tail Action: Designed for maximum displacement, the tail delivers a hard-thumping, high-frequency kick at a medium retrieval speed.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003ePerfect Profile: The 4.3\" length matches the hatch perfectly for bass, walleye, and saltwater predators alike.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eRig it on a jig head, belly-weighted hook, or an unweighted setup, and let The General lead your next fishing campaign.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eQty 6 to a pack. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eColor. Green smoke\u003c\/p\u003e","brand":"Extreme Strike Mafia Lures","offers":[{"title":"Default Title","offer_id":48102166102181,"sku":null,"price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/2797\/0213\/files\/rn-image_picker_lib_temp_08a8425f-3f24-41b9-860b-a89fe190f0cb.jpg?v=1786204567"},{"product_id":"the-general-4-3-swimbait-apex-junebug-the-big-sexy","title":"THE General 4.3 SWIMBAIT APEX JUNEBUG (the big sexy)","description":"\u003cp\u003eCommand the Water with The General 4.3\" Realistic Shad\u003c\/p\u003e\n\u003cp\u003eMeet the new commander of your tackle box. The General is an ultra-realistic 4.3-inch soft plastic shad bait engineered to fool the most pressured trophy fish.\u003c\/p\u003e\n\u003cp\u003eBattle-Tested Realism: Features integrated holographic foil inserts and lifelike 3D eyes that flash and mimic real baitfish under any light condition.\u003c\/p\u003e\n\u003cp\u003eSignature Tail Action: Designed for maximum displacement, the tail delivers a hard-thumping, high-frequency kick at a medium retrieval speed.\u003c\/p\u003e\n\u003cp\u003ePerfect Profile: The 4.3\" length matches the hatch perfectly for bass, walleye, and saltwater predators alike.\u003c\/p\u003e\n\u003cp\u003eRig it on a jig head, belly-weighted hook, or an unweighted setup, and let The General lead your next fishing campaign.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eQty 6 to a pack. \u003c\/p\u003e\n\u003cp\u003eColor. APEX JUNEBUG \u003c\/p\u003e","brand":"Extreme Strike Mafia Lures","offers":[{"title":"Default Title","offer_id":48102196019365,"sku":null,"price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/2797\/0213\/files\/rn-image_picker_lib_temp_d43c02c3-f629-4ce1-82fc-5722e3f66522.jpg?v=1786204770"},{"product_id":"the-general-4-3-swimbait-electric-shad","title":"THE General 4.3 SWIMBAIT ELECTRIC SHAD","description":"\u003cp\u003eCommand the Water with The General 4.3\" Realistic Shad\u003c\/p\u003e\n\u003cp\u003eMeet the new commander of your tackle box. The General is an ultra-realistic 4.3-inch soft plastic shad bait engineered to fool the most pressured trophy fish.\u003c\/p\u003e\n\u003cp\u003eBattle-Tested Realism: Features integrated holographic foil inserts and lifelike 3D eyes that flash and mimic real baitfish under any light condition.\u003c\/p\u003e\n\u003cp\u003eSignature Tail Action: Designed for maximum displacement, the tail delivers a hard-thumping, high-frequency kick at a medium retrieval speed.\u003c\/p\u003e\n\u003cp\u003ePerfect Profile: The 4.3\" length matches the hatch perfectly for bass, walleye, and saltwater predators alike.\u003c\/p\u003e\n\u003cp\u003eRig it on a jig head, belly-weighted hook, or an unweighted setup, and let The General lead your next fishing campaign.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eQty 6 to a pack. \u003c\/p\u003e\n\u003cp\u003eColor. ELECTRIC SHAD \u003c\/p\u003e","brand":"Extreme Strike Mafia Lures","offers":[{"title":"Default Title","offer_id":48117404663973,"sku":null,"price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/2797\/0213\/files\/rn-image_picker_lib_temp_93a0d703-19ab-4621-8b91-145f477fcd92.jpg?v=1786320069"},{"product_id":"the-general-4-3-swimbait-cherry-shiner","title":"THE General 4.3 SWIMBAIT CHERRY SHINER","description":"\u003cp\u003eCommand the Water with The General 4.3\" Realistic Shad\u003c\/p\u003e\n\u003cp\u003eMeet the new commander of your tackle box. The General is an ultra-realistic 4.3-inch soft plastic shad bait engineered to fool the most pressured trophy fish.\u003c\/p\u003e\n\u003cp\u003eBattle-Tested Realism: Features integrated holographic foil inserts and lifelike 3D eyes that flash and mimic real baitfish under any light condition.\u003c\/p\u003e\n\u003cp\u003eSignature Tail Action: Designed for maximum displacement, the tail delivers a hard-thumping, high-frequency kick at a medium retrieval speed.\u003c\/p\u003e\n\u003cp\u003ePerfect Profile: The 4.3\" length matches the hatch perfectly for bass, walleye, and saltwater predators alike.\u003c\/p\u003e\n\u003cp\u003eRig it on a jig head, belly-weighted hook, or an unweighted setup, and let The General lead your next fishing campaign.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eQty 6 to a pack. \u003c\/p\u003e\n\u003cp\u003eColor. CHERRY SHINER\u003c\/p\u003e","brand":"Extreme Strike Mafia Lures","offers":[{"title":"Default Title","offer_id":48117405188261,"sku":null,"price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/2797\/0213\/files\/rn-image_picker_lib_temp_3c016ced-091f-41c0-a2af-b1019760fbe2.jpg?v=1786320183"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/2797\/0213\/collections\/rn-image_picker_lib_temp_43585db9-2e91-4f1a-b6b8-3b5619fb0f39.jpg?v=1778799384","url":"https:\/\/extremestrikemafialures.com\/collections\/the-general-the-epic-4-3-trophy-hunting-swimbait.oembed?page=2","provider":"Extreme Strike Mafia Lures","version":"1.0","type":"link"}