{"product_id":"digital-product-1","title":"Extreme Strike Mafia Lures: From Hobby to Business","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eExtreme Strike Mafia Lures: From Hobby to Business\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003eBook Two — Building a Custom Fishing Lure Company\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBy Edwin Elliott\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhat does it really take to turn a simple hobby into a growing fishing lure business?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eExtreme Strike Mafia Lures: From Hobby to Business\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e, entrepreneur and founder Edwin Elliott takes readers behind the scenes of building Extreme Strike Mafia Lures (ESM), a custom fishing lure company that began with a few molds, a microwave, and a passion for creating something different.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis second book in the Extreme Strike Mafia Lures series moves beyond the personal story and into the practical realities of starting, operating, and growing a small manufacturing business.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFrom developing innovative soft-plastic fishing lures and creating proprietary colors to building an online store, managing inventory, pricing products, advertising, and overcoming production bottlenecks, Elliott shares the decisions, mistakes, experiments, and lessons that helped transform a hobby into a business.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eReaders will discover:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHow to recognize a business opportunity and develop products that stand apart from competitors.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eThe challenges of manufacturing, equipment limitations, and increasing production capacity.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHow to establish pricing, manage inventory, and build a profitable product catalog.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eThe realities of social media advertising, product launches, and attracting customers.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eWhy customer relationships, brand identity, and community matter.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHow to build systems, develop a support team, and grow at a sustainable pace without burning out.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eDrawing on his experience as a business owner, Elliott offers a firsthand look at entrepreneurship without pretending that success comes easily or overnight.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis isn't a textbook filled with theories. It's the real story of building a business while balancing full-time work, family responsibilities, limited production space, and the constant demands of growth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you're an aspiring lure maker, a fishing enthusiast, a small manufacturer, or someone considering turning a hobby into a business, this book offers practical insights into what it takes to move from making a product to building a company.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBecause starting a business takes hard work. Building one that can continue growing takes something more.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWelcome to the Family.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eExtreme Strike Mafia Lures — Where Innovation Meets the Water.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Extreme Strike Mafia Lures","offers":[{"title":"Default Title","offer_id":50648269750437,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/2797\/0213\/files\/book2cover.png?v=1791898224","url":"https:\/\/extremestrikemafialures.com\/products\/digital-product-1","provider":"Extreme Strike Mafia Lures","version":"1.0","type":"link"}