"THE GENERAL" the Epic 4.3" trophy hunting swimbait.

Command the Water with The General 4.3" Realistic Shad
Meet the new commander of your tackle box. The General is an ultra-realistic 4.3-inch soft plastic shad bait engineered to fool the most pressured trophy fish.
  • Battle-Tested Realism: Features integrated holographic foil inserts and lifelike 3D eyes that flash and mimic real baitfish under any light condition.
  • Signature Tail Action: Designed for maximum displacement, the tail delivers a hard-thumping, high-frequency kick at a medium retrieval speed.
  • Perfect Profile: The 4.3" length matches the hatch perfectly for bass, walleye, and saltwater predators alike.
Rig it on a jig head, belly-weighted hook, or an unweighted setup, and let The General lead your next fishing campaign.